Firms Go Overdrive With Client Rewards to Boost Market Share

Firms Go Overdrive With Client Rewards to Boost Market Share
A visit to most leading supermarkets in the country, a cashier swipes a customer's 'smart card' and punches the keys to reward her with points for the goods she has purchased.

From supermarkets, to airlines, to mobile phone firms; loyalty rewards have become a common phenomenon for most businesses with a thriving retail end.

These rewards range from clients earning points when they make a phone call to the accumulation of 'free miles' when one travels by plane. The competition for these programmes is particularly fierce in the retail segment where businesses have made it a standard feature, with every other supermarket giving out 'smart cards'.