High Score in Prepaid Gaming

High Score in Prepaid Gaming CSP Daily News / Magazine General Merchandise
Prepaid cards boomed in the early 2000s, and 7-Eleven made hay by launching its prepaid gift-card 'mall' in 2001. Today, the three-foot section has doubled in size and one of its latest additions—prepaid gaming cards—are seeing double-digit growth.

'These are top-selling products that our customers expect us to offer in the assortment,' Brian Haynes, 7-Eleven's category manager for prepaid services, told CSP Daily News in an exclusive interview.

The prepaid section is core to 7-Eleven's 'strategy of offering a broad range of services for consumers who pay with cash or do not have a credit or debit card,' said CEO Joe DePinto in a statement when the company began offering Kwedit, a pre- or post-paid alternative that allows online gamers to continue playing without having to purchase a prepaid gaming card.