Visa Launches Prepaid Card Awareness Effort

MediaPost Publications Visa Launches Prepaid Card Awareness Effort 07/20/2010
Visa has announced the first phase of a new national marketing program designed to raise consumer awareness about the benefits of using reloadable prepaid debit cards instead of cash for purchases.

The campaign targets financially underserved consumers -- primarily those without a traditional banking relationship. Visa estimates that there are approximately 80 million financially underserved consumers in the U.S. alone.

The multi-channel campaign features social media (including a new Visa prepaid debit Facebook page), mobile, digital, grassroots events and radio advertising, as well as in-store demonstrations, displays, and promotions.