Visa Launches Campaign Promoting Prepaid Card Benefits for Financially Underserved Consumers

Visa Launches Campaign Promoting Prepaid Card Benefits for Financially Underserved Consumers - pymnts.com
Visa Inc.(NYSE: V) today announced the first phase of a national marketing campaign to raise consumer awareness about the benefits of using reloadable prepaid debit cards instead of cash for purchases. The campaign is designed to reach financially underserved consumers in particular – those without a traditional banking relationship, access to a payment card or mainstream financial services, and who rely heavily on cash for everyday transactions. According to Visa estimates, there are approximately 80 million financially underserved consumers in the U.S. alone.

The campaign brings to life how Visa prepaid debit cards can enable better money management and empower consumers looking for an alternative to a cash-and-carry lifestyle.