Strong prepaid payment card opportunity for India banks: survey

Strong prepaid payment card opportunity for India banks: survey
Indian consumers want to own and use prepaid payment cards, with eight out of 10 (84 per cent) planning to own such a product in the near future said a survey by Visa for the VRL Prepaid Summit South Asia 2010.

The survey found that while current prepaid payment card ownership in India was low at only 2 per cent, four out of ten respondents were aware of the product (40 per cent)

The survey asked 910 respondents from six major cities in India (Delhi, Mumbai, Chennai, Kolkata, Bangalore and Hyderabad) about their attitudes towards prepaid cards and the factors influencing their usage of the product.