MasterCard study shows 400% rise in debit card transactions at POS

MasterCard study shows 400% rise in debit card transactions at POS
It provides crucial information for the card operations team in developing an effective business plan while identifying potential business avenues. The study and its accompanying reports do not represent MasterCard financial performance release.

India Cards Council (ICC) and MasterCard Worldwide announced the latest findings of the ICC-EDC Benchmarking Study at an Industry forum. Edgar, Dunn & Company (EDC) is the independent global financial services and payments consultancy firm engaged to carry out the study. Released in 2H2010, this study is second in the series of the ICC-EDC Benchmarking Study, first published in April 2009. The current study measures the performance of the banking industry’s payment card programs, across its credit, debit and prepaid verticals. This comprehensive benchmarking study provides a definitive perspective of the Indian card industry. It provides crucial information for the card operations team in developing an effective business plan while identifying potential business avenues. The study and its accompanying reports do not represent MasterCard financial performance release.