08 December 2010

Maximize Your Gift Card Program This Holiday Season

Maximize Your Gift Card Program This Holiday Season
Gift cards can be a lucrative source of income for retailer, especially around the holiday season. "Business owners need to understand the new gift card rules and disclosure requirements so they can educate their customers and help increase their gift card sales,” said Jeff Lipp, executive director of loyalty at Heartland Payment Systems, in a recent news release.

Heartland Payment Systems offers six easy ways retailers can maximize their gift card programs.